Speaking at a one-day conference at the Unifrance Rendez-Vous in Paris, Rodolphe Buet, Managing Director of Newen Connect, laid out his broader vision for French film and television, arguing that production companies like his own have a role to play. in direct Instead of placing the responsibility for such investments on the final broadcaster while promoting the benefits of exclusive theatrical showcases, even though overseas sales of non-linear platforms make up a significant portion of commercial studio revenue.
“Our goal is to optimize the number of viewers,” said Buet, explaining that even smaller theater seats can generate hype, leading to big windfalls later on. “The dream is to be an intermediary between the work and the public. [Helping] creative content find the right audience, sometimes as big as possible, sometimes less.”
Newen executives reiterate the principle of “Think locally, act globally” when it comes to developing local content, and Newen is disseminating “High Intelligence” (pictured above) as an illustrative case study. While the light-hearted cop comedy has become a steady international hit, with hits in over 100 foreign countries, The Beetle is also optimistic about the film’s upcoming US remake, commissioned by ABC Signature and directed by producer Drew Goddard.
“The main goal was to ensure that the work had the rights to be remade when it was finished,” Buet explained, “because it is also a way to showcase French creative talent.”
Buet spoke enthusiastically about the potential of the Metaverse, especially as a way to help beautify and improve the presentation of the project. “[Metaverse views] enable a higher level of creativity and connection with our partners that is more engaging and engaging, allowing for a better understanding of the creator’s own vision,” he explained.
For example, Buet cites Andy Serkis’ upcoming film Madame, a historical epic that recreates the wax figure of Madame Tussauds in scenes of anarchic action, on which Newen is working with Serkis at Imaginarium Productions. “They created their own universe,” Buet said of Serkis and his team. “From the moment they take the field, they can be of interest to potential broadcasters.”
Butet also cites an advocacy forum co-hosted with Series Mania, where attendees will promote their eco-futuristic projects in the Metaverse, and an outreach event targeted at Fortnite players as two other examples of new media opportunities. “All of these innovations and initiatives allow us to expand our experience, support our talent and producers, and reach new audiences,” Buet said. “And these highly creative universes can help our ideas and methods to promote film and audiovisual projects.”
Post time: Jan-16-2023